iPhone Marketing Strategy

!±8± iPhone Marketing Strategy

As with all Apple marketing, the iPhone marketing strategy is very clear, simple and clever. With the plain and simple apple icon, Apple focuses on the pure innovative style of their products without all the "fluff". The iPhone was released by Apple in June, 2007. The ground-breaking style of the iPhone was touted for months before the initial release and has remained the best of the best when it comes to cell phones over the past several years. Before the iPhone's official release, Apple ran four television commercials promoting the new cell phone.

The first of the commercials portrays the new iPhone as the next step up from the popular iPod. The iPod was all the rage up until this point, and the iPhone was supposed to be the next-generation iPod, oh, and it's also a phone! The advertisement displays all of the enhanced features available in the iPod, and more, the point being "There's never been an iPod that can do this."

"So, say you're watching Pirates of the Caribbean"
Finger clicks on video and displays wide screen movie.
"Mmm, did somebody say Calamari?"
Finger clicks back to menu, selects Maps application to search 'Seafood'.
"The closest would be..."
Map displays all seafood locations and highlights location nearest to you.
"Ah!"

Finger clicks seafood location, and restaurant phone number displayed. iPhone dial's.

The first four iPhone commercials flaunted the convenience, innovation, and usefulness of a single product with the functionality of not only a phone, or a music device, but a product that can, among other things, listen to music, watch videos, view photos, make conference calls, check e-mail, browse the web, and view maps.

Not only does Apple utilize television for their marketing strategy, but they make use of their website by posting videos, they also published a handful of press releases that could have been released in one single document. Apple often uses this tactic to build up hype and leave the consumer wanting more.

With Apple's brief press releases, giving the audience little to go off, "Apple leveraged a law of social physics - news, like nature, abhors a vacuum. In the absence of real information, those who care about a product will grasp at any rumor that comes their way. Apple may publicly disavow the rumor Web sites that scramble for scraps about the companies plans, but secretly their marketing department must be delighted. It would cost a lot to buy that kind of Web advertising." (Silverman, 2007)

The official iPhone website does more than just provide information about the product. The website provides top tips and tricks for the use of an iPhone, as well as a huge focus on apps. Almost the entire iPhone page displays images of apps, provides the "App of the Week," the website also contains sections titled "Apps for Everything," and the "Top Apps." Apple's website is a great marketing tool for current iPhone users and consumers that have an interest in purchasing the iPhone. The promotion of the apps will create a stronger source of revenue for Apple. As customers see top rated applications, they are more likely to download the app, rather than searching through 25,000+ apps to find one that may be of any value to the consumer.

Successful younger men were the target audience that Apple had originally focused on. Apple had hoped that with this target audience, and the fact that 48% of this audience did not already own an Apple iPod, would allow them to reach their forecast of 10 million sales by the end of 2008.

One month prior to the release of the iPhone, Solutions Research Group profiled a cross-section of those aware of the phone. The forecast of potential buyers for the day of the release ranked a majority of T-Mobile customers, AT&T's only GSM-based product competitor, at 15%. The second largest group expected to purchase the new iPhone was AT&T's existing customer base, at 12%. The Solutions Research Group also found that 72% of males, versus 28% of women were most likely to investigate the phone at its minimum price of 9. (Malley, 2007)

The obvious current target audiences for the Apple iPhone include young people between the ages of 20 and 35, affluent teenagers, "jet-setters", and "mobile" employees who work outside of the office.

Apple is known for their simplistic, but catchy commercials. In recent television commercials for the Apple iPhone, "There's an App for that" is the new catch phrase that places a strong focus on the apps available from the App Store. Apps, or applications, are in "every category, from games to business, education to entertainment, finance to health and fitness, productivity to social networking. These applications have been designed to take advantage of iPhone features such as Multi-Touch, the accelerometer, wireless, and GPS" (Apple, 2009). Apple currently claims to have 25,000+ apps available, and counting.

The focus on the variation of apps offered opens up the target audience greatly. There is essentially an app for everyone. As a few of the iPhone commercials advertise, you can find the snow conditions on the mountain, track calories in your lunch, find exactly where you parked your car. You can find a cab in a strange city, find your share of the bill for a table of 5, or learn to fix a wobbly bookshelf. You can read a restaurant review, read an MRI, or just read a regular old book. These are just a few of the features that Apple has promoted through television commercials. iPhone apps provide every functionality that one can imagine.

When the iPhone was initially released, it was priced at a hefty 9. Still, hundreds of thousands of people rushed out to get the new phone, forking over a third as much as they would have had they waited an extra 3 months. 3 months after the initial release, Apple reduced the price of the iPhone to 9. This enraged Apple's loyal customers and consumers who purchased the new phone just months earlier. One year later, Apple again reduced the price of the iPhone to 9, 66% less than the original price.

In July, 2007, the Apple iPhone was all the hype. I believe that Apple's decision to release the phone at 9 was slightly based on greed. However, their product was the most innovative out in the market place, giving Apple the freedom to price the iPhone at whatever they wanted. Many believed that Apple had cut the price after discovering lower than expected iPhone sales. Apple, however, states that the price cut was made "to spur holiday sales and predicted that Apple would meet its stated goal of selling its 1 millionth iPhone by the end of September." (Dalrymple, 2007)

As with the product life cycle of any cell phone or Apple product, including Apple's iPod, prices are often reduced drastically months after the initially release. Tech products are always competing against "the latest and greatest" while maintaining a relevant price in the market place. Had Apple not reduced the price of the iPhone, the customer base would have dwindled quickly as many consumers are unwilling to spend 9 on a cell phone, no matter how many useful features the phone may carry.

As the iPhone remains to be the number one smart phone around, the product continues to grow, increasing size capabilities, increasing the number of applications available, and providing new features that are released through new iterations of the phone, continue to provide a greater value to the iPhone while the pricing remains relevant.

At this time in the product life cycle, Apple continues to release enhanced iterations of the iPhone. With most iPhone users un-willing to purchase a newer version of the iPhone because of price, the target audience for the newer generation phones is new iPhone customers. With Apple's installed base continuing to grow, they have found a way bring in reoccurring revenue from their existing customers through the sales of their application downloads. As more and more people purchase the iPhone, Apple's audience for new customers continues to dwindle. Fortunately for Apple, they have built in another source for revenue that continues throughout the life of the product.

References

(2009). Apple: iPhone. Retrieved April 26, 2009, from Apple

Dalrymple, J (2007, Sep, 11). Lessons learned from the iPhone price cuts. PCWorld, Retrieved Apr 26, 2009, from http://www.pcworld.com/article/137046/lessons_learned_from_the_iphone_price_cuts.html

Silverman, D (2007, Jul, 10). Apple's silence helped the iPhone hype. Chron.com:Computing, Retrieved Apr 26, 2009, from http://www.chron.com/disp/story.mpl/front/4954824.html

Malley, A (2007, Jun, 6). Apple, AT&T neophytes to define iPhone audience - report. AppleInsider, Retrieved Apr 26, 2009, from AppleInsider Website

Mukherjee, A (2007, Feb, 28). iPhone under attack. Business Today, Retrieved Apr 26, 2009, from the business today website

iPhone Marketing Strategy

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The Advantages Of Living A Simple, Old-Fashioned Life

!±8± The Advantages Of Living A Simple, Old-Fashioned Life

It may seem like there are not too many people out there who appreciate the simple things in life, but the truth is, this group of people is growing. As things become more complicated and advanced, people are left feeling as if the days gone by are treasured times. There are plenty of advantages to the new technological advances the world sees every day, but it can leave you feeling like the world is a cold and unwelcoming place. Things move fast and when people are wrapped up in technology, they may feel removed from society and from their loved ones. It may make life easier, but if over time you start to feel disconnected and people lose touch with even those living under the same roof. If you feel that all of the technology available to you is proving counterproductive, you may be right. There may be advantages and you may have a better quality of life if you simplify things and turn back to an easier way of living. For starters, there is no need to worry about electronics breaking. If you have no MP3 player or cordless phone, you will never need iPod Touch repair or iPhone repairs. Granted, these can be easy, affordable pictures, but if you never have to worry about something breaking, there will be a lot less stress in your life.

This reduced level of stress carries over into other parts of your life. If you are feeling better about your new, simplified life, it will make you more relaxed in everything you do. The converse is true. If you are feeling stressed about the overwhelming amount of information you have access to and the number of things that can go wrong in your life, that tension will be apparent no matter what you are doing. Simplifying things means you will gain a sense of calm and focus. You will be present in everything you do.

Overall, these changes will make you healthier. Some believe that exposure to too much electronic equipment is dangerous. This is a controversial opinion, but what everyone is willing to accept is the fact that if you are happier and calmer, you will be healthier overall. Stress builds up and over time, has an effect on the health of your body. Plus, if you simplify things, you will have time to focus on healthy activities like cooking healthy meals, exercising and spending time with your loved ones.

Spending more time with those you care about is one of the major advantages to making things simpler. In addition to cutting out electronic equipment, you can also simplify things by saying no to activities and requests from others. This gives you more time to focus on things that are truly important. The more time you have for your family and for yourself, the better quality of life you will have.

Finally, simplifying things grounds you. You will get a sense of peace and it will also give you a chance to learn about yourself. A simple life allows you to feel settled and focus on the important things in life.

No need to worry about electronic repairs, less stress, overall healthier, more time for relationships, helps you remember the value of life and the important things.

The Advantages Of Living A Simple, Old-Fashioned Life

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Apple iPod blow 8 GB (4th Generation) NEWEST MODELfree and fast aircraft articulation in description

!±8± Apple iPod blow 8 GB (4th Generation) NEWEST MODELfree and fast aircraft articulation in description

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Coby Butterfly iPod Speaker System

!±8± Coby Butterfly iPod Speaker System

Coby, a Georgia-based maker of budget gadgets, has a fresh iPod speaker in Butterfly - CSMP145 Digital Speaker System. This premium sound system is designed specifically for your Apple gadget like iPod and iPhone.

Butterfly is coated with a black and shiny plastic cover with silver accents and sexy curves. It is packed with 4 drivers - 2 large complete speakers and 2 small tweeters. It also has a detachable fabric front grille, auxiliary audio input located in the back, a wall power adapter and an Infrared remote control.

This speaker dock has a built-in universal dock which lets you charge and play with your iPod or iPhone at the same time. It also features a full-range speaker system with an adaptable ambient lighting. Its unit dimension is 16.4″ in width, 5.7″ in height and 6.4″ in depth.

Coby Butterfly comes with a 3.5 millimetres headphone jack and a full function remote control which is powered by one (1) CR2025-type lithium battery. Its output power totals 50W. This dock is an ideal companion for your iPod as it has Bass Boost circuitry which allows for low-end frequency integration.

This latest speaker is priced at on its official website while you can save a few dollars when you purchase on Amazon as it retails for only .99. Coby Butterfly iPod Speakers is compatible in iPod 4th-5th generation, iPod Classic, iPod Mini, iPod Nano, iPod Touch, iPhone 3G/S and iPhone 4. It also supports iPod shuffle and different mp3 players with a 3.5 millimetres audio connection.

Coby Butterfly iPod Speaker System

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Apple iPod nano 8 GB Blue (3rd Generation) OLD MODEL

!±8± Apple iPod nano 8 GB Blue (3rd Generation) OLD MODEL

Rate : | Price : $199.00 | Post Date : Nov 04, 2011 00:38:03
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iPod nano has a dramatic, polished anodized aluminum finish and a larger screen. The new Genius Mixes feature acts as your personal DJ, automatically searching your iTunes library, then making mixes you'll love. iPod nano has a new Pedometer that counts your steps. It also has a built-in FM radio with two amazing features such as iTunes Tagging and Live Pause. So the world's most popular music player now has more to play with.

• Solid Black Silicone case/skin/protector/cover for Apple 3rd Generation iPod Nano Video/Graphic, both Nano 4GB and Nano 8GB. We also have white, light green, pink and light blue color cases.
• Speck ToughSkin Rubberized Case for iPod nano 3G (Clear)
• Aztech Accessories iPod Nano 3rd Generation Armband (Black)
• Ultra Clear Reusable Screen LCD Protector / Scree Guard for Apple iPod Nano 3 / 3rd Generation 4GB / 8GB
• Black Armband Arm Band Case for Ipod Nano 3g 3rd Gen

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Apple iPod touch 16 GB (2nd Generation) [Previous Model]

!±8± Apple iPod touch 16 GB (2nd Generation) [Previous Model]

Brand : Apple | Rate : | Price : $250.00
Post Date : Oct 28, 2011 17:17:26 | N/A

iPod touch has great new applications. It lets you shoot scenes in HD or play games on the highest-resolution iPod screen ever. In fact, iPod touch has so much technology, you’ll forget it’s an iPod. You can open PDF, Microsoft Word, and Microsoft Excel attachments. With Maps, it helps you find your location and get directions from there on a map, a satellite image, or a combination of both. You can make Web Clips for your Home screen so you can visit your favorite websites in just one tap. It lets you fill up to nine Home screen pages with Web Clips and arrange them however you like. You can browse YouTube videos, follow your stocks, check the weather, and take notes. With the new iPod touch, tap into even more.

• This player is the iPod touch, not the Apple iPhone; iPhone software is not included with this iPod touch but is available for download at apple.com
• 16 GB capacity for 3,500 songs, 10,000 photos, or 20 hours of video
• Up to 36 hours of music playback or 6 hours of video playback when fully charged
• 3.5-inch widescreen multi-touch display with 480-by-320-pixel resolution
• Supported audio formats: AAC, Protected AAC, MP3, MP3 VBR, Audible, Apple Lossless, AIFF, and WAV; supported video formats: H.264, MPEG-4; supported image file types: JPEG, BMP, GIF, TIFF, PSD (Mac only), and PNG

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The Unboxing of the Ipod Touch 3rd Generation 8GB

!±8± The Unboxing of the Ipod Touch 3rd Generation 8GB

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Unboxing 3rd bearing Ipod blow 32gb

!±8± Unboxing 3rd bearing Ipod blow 32gb

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Apple iPod 4 sale, why buy it?

!±8± Apple iPod 4 sale, why buy it?

If the new Apple iPod 4 found for sale, here are some reasons why you should buy Apple iPod Touch 4 32 GP. And 'the fourth generation of the popular genius technique.

In this article we'll examine some of the most popular features of the new technological wonders.

The design,
Processor speed
The built-in scanner
Cameras.

Apple is known for good quality and high prices. 4 for the new iPod from Apple is for sale is not so simple. If you scroll down that I put in aLink for you. Click on it and give you a reliable source of on-line, where you can get your hands on this new jewel.

The new design

IPod4 the most elegant touch is the thinnest iPod ever built. It is so thin, only 7.2 mm (0.3 inches) with a flat bottom that wobble when on a flat surface that retains a big advantage over older models instead.

The screen

The retinal display is excellent. 3.5 inches wide and has a technical-glass front and stainless steelStainless steel back. You will notice that the screen is very sharp and brilliant images and text is easy and pleasant to watch. It does not tire the eyes will not.

Speed

The chip Apple I-Pod or 4-processor was developed by Apple to provide a lightning speed to you. Browsing the Internet waiting to websites, data, images, videos, downloads, there is a dispute, if not faster speed. Speed, this processor was being offered. This chip is the brain behind allmultitasking things they can do the 4 new iPods. This is an incredibly powerful processor result.

The built-in scanner

Mine is one heck of a car dealer. You buy car auto auctions throughout the U.S. wholesale. When it finds a car that wants to buy at the end, it will scan the barcode of the car and immediately receives information, how much for the car or where he had to find another similar one at a lower price to pay. The same technique can be to your wife or girlfriend, if usedhave when shopping for clothes, shoes, etc. Just scan the barcode and all relevant information on a product similar and cheaper to reach.

Cameras

There are two cameras in 4 iPod 32 GB Touch. He has one forward and one back. Two cameras - twice more fun! - LOL.

You can record video in 720p HD camera from behind, which works very well in low light conditions. The built-in microphone can record music or calls simultaneouslyTime you are recording video. Can detect the front camera on the side of the picture of you when you make calls with friends and family to do - it's called FaceTime calls.

Completion

This article points out, only four of the many, many reasons that Apple's iPod will be 4 sale will be accepted very well. Not only .. of Apple fans, but by most people that a phone to enjoy much more than just a phone

Apple iPod 4 sale, why buy it?

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Apple 8GB Ipod Touch (3rd Generation)

!±8± Apple 8GB Ipod Touch (3rd Generation)

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Enjoy your songs wherever you go with an Apple iPod Touch Audio formats supported: AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (8 to 320 Kbps) MP3 VBR, Audible (formats 2, 3, and 4), Apple Lossless, AIFF, and WAV

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• Apple iPod touch 32 GB (3rd Generation) OLD MODEL
• Apple iPod touch 8 GB (2nd Generation--without iPhone OS 3.1 Software) [Previous Model]

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IPod touch jailbroken incredibly apathetic (FIXED)

!±8± IPod touch jailbroken incredibly apathetic (FIXED)

Ok I have my 32GB iPod touch 3 generation and works really fricken slow and difficult, flips through the pages, when I slid my finger. I have no idea what I did, and the only thing I downloaded recently to try out some problems. Any ideas? Much appreciated.

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Apple iPod touch 8 GB (2nd Generation--with iPhone OS 3.1 Software Installed) [OLD MODEL]

!±8±Apple iPod touch 8 GB (2nd Generation--with iPhone OS 3.1 Software Installed) [OLD MODEL]

Brand : Apple
Rate :
Price : $197.00
Post Date : Sep 22, 2011 17:51:11
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iPod touch lets you enjoy everything you love about an iPod, and then some. Watch your movies and TV shows on a brilliant 3.5-inch display. Use the revolutionary Multi-Touch interface to flick through your music in Cover Flow. And anytime you're itching for more entertainment, just tap iTunes to browse and buy on the fly.

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4G iPod 3G 4G Jan. 3 vs. HD Comparison Overview

!±8± 4G iPod 3G 4G Jan. 3 vs. HD Comparison Overview

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The New 3G 32GB iPod coup in September 2009 unboxing / review with firmware 3.1.2 Very First

!±8± The New 3G 32GB iPod coup in September 2009 unboxing / review with firmware 3.1.2 Very First

The new iPod touch 32GB 3G unboxing !!!!!!!!! Twitter twitter.com www.tektalk.tk earphones with integrated microphone. 3.1.2 Voice Control Spotlight Here are some details: the new iPod classic is thinner. The iPod nano can not vdeos and photos. The 3G iPod is only 32 and 64 models, and even if your iPod Touch Update 3.0 to 3.1, it wil make your iPod touch 50% faster or have better graphics, like the 3G iPod Touch. There are models 16g. And wouldnt it be cool if there is aCamera on the ipod classic! It would be the new Flip Video camera!

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IPod 32GB 3rd Generation Test Strike

!±8± IPod 32GB 3rd Generation Test Strike

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iPod Touch 32GB Generation 4 - reasons not to buy

!±8± iPod Touch 32GB Generation 4 - reasons not to buy

4th Generation 32GB iPod Touch, was published in September 2010 and currently is the finest, lightest and thinnest iPod ever. , Thanks to its high technology, iPod Touch 32GB Generation 4 products sold this year.

What does Generation 4 32GB iPod Touch look like?

With a thickness of only 7.2 mm and a curved design, it seems that the 32 GB iPod 4 Generation as the iPhone. He came back with a technical front glass and stainless steel. Byits 960-by-640 LCD display, which has 326 pixels per inch package, this new iPod with the iPod's high resolution screen ever. In addition, due to its view of the retina, you can see that the brilliant quality of graphics and text.

What can I do with the iPod Touch 32GB Generation 4 to do?

Gyroscope and accelerometer allows you to enjoy and experience the games a lot better because of higher precision and gestures of motion graphics. Multi-Touch allows you to zoom in andout, scroll or enlarge the images, and you can control the game with better accuracy. A4 processor, Apple iPod, such as image editing to do multitasking, with FaceTime calls and other activities. Two build-in camera offers an amazing quality of HD video at 720p.

What kind of iPod applications I use?

There are numerous applications you can get such as shopping at the iTunes Store, amazing eBook reader called the iBook, video editing and adding music and themes withiMovie, sending and reading e-mail, browser, Safari Web site, browse your images using voice commands, sites with maps, access to your favorite videos on YouTube and many other applications.

iPod Touch 32GB Generation 4 - reasons not to buy

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